Box Office: “X-Men” cool off to $78, “Alice” dives

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Call it word of mouth, call it blowback from the photos circulating on the web of Amber Heard’s black eye, allegedly at the hands of “Alice Through the Looking Glass” star Johnny Depp, but something happened between Thursday night and Sunday.

“Alice Through the Looking Glass,” projected to hit $43-45 for the weekend, projected to reach $40 based on Friday’s numbers, it now looking at a $35 million 4-day holiday take.

That’s a 12-20% plunge. Monday probably won’t save it.

Critics beat the tar out of the non-Tim Burton/Not Really Lewis Carroll sequel to “Alice in Wonderland.” Saturday audiences must have warned away the Sunday crowds. Ouch.

“X-Men: Apocalypse” had a fall-off from projections and early ticket sales. $78? Sounds closer to the mark. A hit, but a somewhat dented one.

“The Angry Birds Movie” lost half its opening audience, but still came in third. “Captain America: Civil War” fell another 50%+. Top five, but it won’t be there much longer.

 

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