Box Office: Marvel who? “Batman v. Superman” racks up $171 million Easter Weekend

bat3Wow.

Poor to middling reviews didn’t shorten the lines at the multiplex Friday. No no not at all.

Deadline.com says enough tickets were sold that this Warner Brothers franchise-starter will have pocketed $171 million by midnight Sunday. Those are summer numbers. Record summer numbers. And it’s March. Whew.

It’s not going to be to everybody’s taste, and you have to wonder if word of mouth will push that final take down. The public preview I attended had as many people muttering “Didn’t much like that” as it had clapping at the closing credits. So.

Warners’ idea to go ahead and park “Superman,” who has proven to be something of a non-starter with them, in this “Justice League” prelude seems brilliant. Zack Snyder may be nobody’s idea of a Joss Whedon, but Warners’ kept the faith and he delivered a hit — critically dismissed by many (not me, thanks to tone, weight and the performances) but packing in the fanboy faithful.

“Big Fat Greek Wedding 2” shows there’s still strength in that brand, a dozen years after the first film and the flop TV series it inspired. $19 million. Weak picture, low-hanging fruit jokes, but comfort food for older viewers. And Greeks.

“Allegiant” and “Cloverfield Lane” saw their audiences shrink, but not “Miracles from Heaven” or “Zootopia.” The Disney toon is well over $240 million, or will be by Sunday. “Deadpool” is still setting the bar way up there — over $350 by Monday evening — for “Bat v. Super” to try and top. I don’t see this one as having the legs of the ‘Pool. Both films are going to be hard pressed to come up with fresh ideas to sell in a sequel.

The Sally Field drama “Hello, My Name is Doris” expanded into more theaters and cracked the top ten. I guess I need to get around to that one.

1).Batman v Superman (WB), 4,242 theaters/ $81.3M Fri.* / 3-day cume: $171M/ Wk 1
*includes $27.7M previews

2). Zootopia (DIS), 3,670 theaters (-289)/ $9.8 Fri. (+2%)/ 3-day cume: $23.9M (-36%)/Total Cume: $241.3M/Wk 4

3).My Big Fat Greek Wedding 2 (UNI), 3,133 theaters/ $7.7M Fri.+ / 3-day cume: $19.1M Wk 1
+includes $1.02M Thursday previews

4).Allegiant (LG), 3,740 theaters/ $3.9M Fri.  (-67%)/ 3-day cume: $9.8M (-66%)/Total cume: $46.9M Wk 2

5).Miracles From Heaven (SONY), 3,047 theaters/ $3.3M Fri.(-20%) / 3-day cume: $9.3M (-37%)/Total Cume: $34M Wk 2

6).10 Cloverfield Lane (PAR), 2,802 theaters (-625)/ $2.1M Fri. (-42%) / 3-day cume: $6M (-52%)/Total cume: $56M Wk 3

7). Deadpool (FOX), 2,336 theaters (-588) / $1.66M Fri. (-26%) / 3-day cume: $4.7M (-41%) Total Cume: $349.2M Wk 6

8). London Has Fallen (FOC), 2,173 theaters (-838)/ $993k Fri. (-47%)/ 3-day cume: $2.8M (-59%)/Total Cume: $55.5M/ Wk 4

9) Hello, My Name Is Doris (RSA), 488 theaters (+360)/ $483K Fri. (+85%) / 3-day cume: $1.5m (+48%)/Total Cume:$3MWk 3

10). Risen (SONY), 634 theaters (-571)/ $349K Fri. (+20%) / 3-day cume: $947K (-17%) /Total Cume: $36M /Wk 6

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