Sony waited too long to roll out a third Dan “Da Vinci Code” Brown film. The fizz has gone out of this series of page-turner adaptations, partly because the books are old news, Tom Hanks’ audience has aged and is far less reliable and Ron Howard is having a hard time finding a hit.

“Inferno,” with Hanks as Professor Robert Langdon, ancient lit/symbols expert, will open at a middling $15 million at the box office.

As Deadline.com points out, following “Rush,” “In the Heart of the Sea” (actually almost a hit) and “The Dilemma,” that makes for four films in a row for Howard that have failed to break even. “Inferno” was well-directed and edited, “Rush” almost dazzling and “In the Heart of the Sea” pretty good. But they’re movies aimed at audiences that aren’t showing up.

That leaves this weekend’s box office title to last weekend’s winner, “Boo! A Madea Halloween.” Tyler Perry’s new lease on life earned another $16.5 or so this weekend, putting it over $50, on the way to @$70 million, all in when it drops out of theaters.

“Jack Reacher” is done as a franchise, unless Europe or Asia saves it. Cruise & Co. turning the guy into a babysitter was the wrong move for the character and series.

Tim Burton’s another established star director looking into the abyss, as his “Miss Peregrine” movie won’t come anywhere near $100 million. Fading fast.

And Hollywood can probably close the door on Zach Galifianakis as a bankable comic star. He’s strictly cable/Netflix Original Series in his appeal these days, as “Keeping up with the Joneses” is dying a swift death and will be out of the top ten and forgotten by next weekend. Maybe $13-14 million all in. Not good news for Jon Hamm, either.

Why horror audiences avoided the well-reviewed “Ouija” sequel is a mystery.