

Is the fact that they cast a Latina actress, Rachel Zegler, as “Snow White” scaring off racist parents?
Does knowing Disney chose to CGI its way around casting actual dwarf actors — there are many, and Peter Dinklage is merely the best known and most acclaimed from their ranks — give anybody considering going to see Disney’s latest pause?
Maybe. Because these movies have proven to be a Disney money-printing machine. And “Snow White” is doing Tim Burton’s “Dumbo” numbers on its opening weekend, as Deadline.com points out. And that’s not good.
Another “fun” Deadline comparison? “Snow White and the Huntsman,” a non-musical “action” fairytale with Kristen Stewart, opened at over $56 million back in 2012.
A $3.5 million Thursday night for a “family” film wasn’t terrible, but wasn’t anything to write home about either. But adding a mere $12 million on Friday (a $16 million opening “day”) tells Disney and the world that something’s gone wrong.
Scads of showings at every cineplex in America, spread out over 4200 screens, including most of the IMAX ones (how I saw it), and now the results are in — per The Numbers — $43 million, earning $10,000 or so per theater over four (Thursday afternoon and evening) days.
“Family” films do their business Sat. and Sunday, so that may be lowballing it a bit. And while that figure is big, big enough to win most weekends of any given box office year. “Captain America” still opened at more than double that.
“Awareness” was high, but controversy kept “interest” in “Snow White” low. It’s a pretty bad film, and in any event, that’s just more bad news for an already embattled box office.
Americans have not been going to the movies this year.
The other big opening this weekend is the far less hyped “The Alto Knights,” a Barry Levinson (“Rain Man”) real history mob thriller starring Robert De Niro in two roles — will only manage $3 million.
It’s “an old man” movie, as I pointed out in my review, and De Niro’s not the draw he was 20 years ago. Co-star Debra Messing was never a big screen star. Levinson’s not a “name” director with any box office pull of his own any more.
It’s not bad and yet it’s bombing. It finished sixth, pulling in over $3.165 million.
But before the MAGAs, who don’t go to movies that aren’t made by Dinesh D’Souza or that star Mel or Jim Caviezel, take credit for killing a “woke” Snow White (Really “News” week?) and a picture by Trump-bashing Bobby De Niro, let’s grasp at a more accurate straw.
The country’s in shock and misery over the fate most of us saw coming. America’s misery index is spiking and national “happiness” is at an all time low.
If you watch the box office, weekend by weekend, you can see this play out in tickets that aren’t sold this year. Even horror movies aren’t drawing, and it’s not like ticket prices have spiked that much, in relation to inflation in general.
A dissonant, tone deaf Oscar season that didn’t really anticipate the moment didn’t help.
A new “national malaise” has taken hold — hopelessness in the face of corruption, a “rigged” system, an ill-informed, even willfully ignorant and myopic electorate and a government intent on making things worse for everybody to appease a dictator, his oligarch pals and his Russian “handler.”
The holiday smash “Wicked” was hope-engendering escape for some, but that was last fall and winter. “Wicked” may have been a bloated bore, but it was “woke as F” as the kids say. And it was a genuine blockbuster.
“Captain America: Brave New World” drew big numbers for one weekend, and is still in the lower reaches of Marvel movie box office takes. Even with inflated ticket price numbers, this big screen bummer won’t crack Superherodom’s’ Top Fifty at the box office. It earned another $4.1 million this weekend.
Movies that don’t promise escape from thoughts that our democracy has ended and the rule of law failed to protect us from predators like Trump and Musk, Zuckerberg and their billionaire pals and tech bro minions and bigoted voter base, aren’t dragging anybody out to spend $12-22 dollars at the cinema.
The best of this weekend’s new films, Jonathan Majors‘ “Magazine Dreams” thriller, is opening in limited release and earned $700k. And there’s a fresh sci-fi horror film, “Ash,” playing on enough screens to get some traction ($717k).
In more encouraging news, “Black Bag” is getting enough word-of-mouth/glowing reviews bounce to perhaps manage a second place finish, pulling in over $4.4 million. Discerning viewers often find a good film. Eventually.
Last week’s loser of a “winner?” “Novocaine” is falling off a box office cliff, a 70%+ “Tyler Perry Picture Swoon,” so-named for the way his theatrical films sold all their tickets their first weekend and died on the vine the second.
“Mickey 17” ($3.9 million) is still in the top five but dying, and keeping “Alto Knights” from doing better than sixth.
“Snow White” may prevent “Dog Man” (another $1.5) from hitting the $100 million mark this weekend, but it could pass that line next weekend.
“The Last Supper,” a faith-based release from indie Pinnacle Peak distributors, cracked the top ten with $1.335.
And the new family film from Disney is certainly impacting the fading turnout for the far-more-charming “Paddington in Peru,” which celebrates its last weekend in the top eleven with the news that it ($1.3 million this weekend, pushing it above $43) won’t crack the $50 million mark at the U.S. box office.



Funny Title saying Snow White open big but then your article says the complete opposite.
Your first time sampling box office data? $40 million is big, not “huge.” Most studios would pop champagne corks over a $40-45 million opening weekend take. But compared to other recent Disney releases, and “Wicked,” that’s underwhelming. “Underwhelms” is in the headline.