
The trailers were underwhelming enough to lower expectations, not just for critics heading in to review “The Marvels,” but for audiences wondering how to start their weekend with a movie.
If I was guessing, and I am, that alone — and a general lack of star power in the cast — was enough to dampen enthusiasm for this latest post “Avengers” Marvel release that isn’t a “Spider-Man” variation.
Projections for the $200 million+ production were for it to open over $80, but those went by the board a couple of weeks back.
Based on the pre-sales ($5 million), Thursday night/Friday numbers reported ($6.5/$21 all in), “The Marvels,” rolling out at the end of the Screen Actor’s Guild strike and thus under promoted by the cast, may barely clear $47 million, a record low for the Marvel Movie Money Machine, according to Deadline.com.
Reviews were indifferent, generally. Critics can’t kill a comic book movie, but they aren’t helping.
As I said In my review, oversaturation of the brand — the movie is both a sequel and tied into the storylines and characters of a couple of TV series — is a burden every piece of Marvel content must overcome from here on out. The effects are next level, but star power is a must. Spend money on ACTORS.
There’s also the whole sexism thing that gets Brie Larson bashed, as fanboys far outnumber fangirls in this genre. They go easier on Gal Gadot and Margot Robbie, but not their comic book movies
The video game adaptation horror for kids take “Five Nights at Freddy’s” will be in second, experiencing yet another steep fall off from its big opening and clearing $9 million.
The rest of the top five and top ten?
Taylor Swift’s “Eras” $5.9
“Killers of the Flower Moon” $5 ($60 million by Monday night, $140 million worldwide by Friday)
“Priscilla” $4.8
“The Holdovers” $3 million
“Journey to Bethlehem” $2.43
“Paw Patrol” $1.57
“Radical” $1.5
“Exorcist Believer” $1.1
As always, I’ll update these figures as fresh data comes in over the rest of the weekend.
