Netflixable? “Ladies First” remakes “I’m Not an Easy Man” in Sexist Shades of British

One of the most popular Netflix films from France, “I’m Not an Easy Man” earns a British-accented remake with “Ladies First,” a gender-reversing Sacha Baron Cohen/Rosamund Pike rom-com.

Seems to me I traded cars on the review traffic from the original film (“Je Ne Suis Pas Un Homme Facile”). Throwing Cohen, Pike, Fiona Shaw, Emily Mortimer, Richard E. Grant, Bill Paterson and Charles Dance at the same plot can’t go far wrong, can it?

Sure, it’s more cloying and the BIG laughs prove impossible to repeat. But it still plays, more or less.

Cohen plays an ad-agency creative director and CEO in the making who presides over a boys’ club at the office, with Pike a long-overlooked token-female “optics” account exec who can’t make herself heard in this tsumani of testosterone.

“Misogynistic” crosses her lips when the “lads” interrupt and shout her down with their ideas of making Guinness beer more appealing to women. I can’t recall if “the M word” comes before or after boss Damien (on the nose) and his mates have trotted out how “emotional” she seems and that she needs “to calm down.”

Remember the plot twist? Damien the sexist pig wakes up in a role-reversed world where women are on top and men are dismissed and/or objectified.

Men are the sex objects, the ones on “the pill.” Women are in charge — from bosses to Burger Queens, “Harriet Potter” novels to the wisdom of Pope Beatrice.

Yes, the street signs point to “Queens Cross” instead of Kings. A funeral prayer “In the name of the mother, the daughter and the Holy Ghost” ends with “A-WO-men.” I thought having Rozzi Crane cover the acrid and sarcastic pop anthem “Creep” on the soundtrack was an inspired touch.

Grant is a homeless madman who remembers the “man’s world” it used to be. Dance and Paterson play the Old Boys at the head of this corner of Britain’s “Old Boys Network.”

There’s even a visit to a private island stocked with compliant 20something (too old for TrumpStein) females for powerful men to have their way with.

It’s more cute and glib than out and out funny or seriously clever, this remade world Damien must navigate to understand the repressive nature of sexism and become “a better man.” In this universe, he’s “just another childless cat-man.”

“I’m Not an Easy Man” seemed a tad dated, coming out years after “What Women Want” and the like. And a lot has changed for women’s rights in much of the Western world in the eight years that have passed since then, changed for the worst.

So “Ladies First” can’t help but play as read-the-room tone deaf, a comedy spitting in the wind in a time of crisis. Rank sexism isn’t as funny as it used to be.

But Pike and Shaw throw themselves at this even if Mortimer has almost nothing to play, even if Cohen’s funny moments are few and far between, straining for humor in a movie that probably came along five years too late to deliver.

Rating: R, sexual situations, profanity

Cast: Sacha Baron Cohen, Rosamund Pike, Fiona Shaw, Feruche Opia, Tom Davis, Bill Paterson, Charles Dance, Richard E. Grant and Emily Mortimer.

Credits: Directed by Thea Sharrock, scripted by Natalie Krinsky, Cinco Paul and Katie Silberman, based on the film “‘Je Ne Suis Pas Un Homme Facile’ (I’m Not an Easy Man”). A Netflix release.

Running time: 1:30

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About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine
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