


Romantic comedies that work typically walk a fine line between expectations if familiarity, and surprise that delights.
We have to root for the couple, even though we anticipate them rubbing each other the wrong way — at first.
You can get away with not being hilarious if the picture is cute enough, and get away with not being all that cute if it’s funny enough.
I’ve been watching Turkish rom-coms for a couple of years, hoping they’d show me somebody there was getting the hang of this Westernized genre. Because it’s pretty obvious they want to.
“You Do You” is Westernized, fluffy and formulaic, a tale of a sassy young fashionista trying to find a shortcut into her dream career — designing. There’s a touch of wish-fulfillment fantasy about the improbable ways perky Miss Merve (Ahsen Eroglu) gets this or that foot in the door.
But it’s a rom-com with a few chuckles, some twisty, distinctly Turkish complications and a bubbly, beguiling lead, nicely matched-up with the villainous love interest/entrepreneur played by Ozan Dolunay.
As familiar as it feels, it plays.
Merve Kültür is the daughter of a once-famous investigative TV reporter. But while mother Nevra (Zühal Olcay) sits in their apartment, watching tapes of her old reports and muttering about what “real journalism” used to look like, Merve raids her wardrobe to create each day’s wacky “You Do You” style.
Her mother still has the connections to line up job interviews for her business-degreed daughter. But Merve is blunt-to-the-point-of-mouthy and always screws them up. She wants to work for the bigwig at the big fashion mag, but sabotages that in a shared elevator ride without even realizing it.
Dark forces are organizing to upset her cushy, well-kept thanks-to-mom’s-famous-name life of selfie/statements. This dude Anil (Dolunay) is watching her and watching her building.
He’s bought the building, and is evicting Merve, Mom, the tailor on the ground floor and the gay best friend/neighbor (It’s a Turkish rom-com trope TOO!).
When a desperate Merve turns to her creative friends, led by online-marketing whiz Nil (Burcu Türünz), their solution is a dating app that deploys a mask so that people will unguardedly express their true selves. Call it SoulMate.
Who can they get to back this start-up? Why, that multi-business, multi-millionaire venture capitalist Anil Gürman of course.
But the way he engineers a spilled-coffee “meet cute” with Merve tells us something is up. When he instantly blank-checks their “garbage” app idea, we suspect what she doesn’t. And when he gives her a job in his ready-to-wear fashion line, we know he’s messing with her and it’ll be up to Merve to figure this out.
“I want to see her run out of here crying,” he tells an underling (in Turkish with subtitles, or dubbed into English).
Her mother may think the dude’s surname rings a bell, but Merve plunges into an abusive work environment, bright-eyed and bushy-tailed and naive as all get out.
“You need to take a step if you want to move forward,” she says, rationalizing grunt work that’s never taken seriously, a supervisor who steals her ideas and a boss who has taken on the mask of a wolf for the video chat stalking of her he does on SoulMates.
It’s a cliche to have our heroine address the camera, drolly and directly, with little “mike drop” observations that start seeping into her to-your-face chats with her bosses, her mother, her estranged father who sold the building out from under them without warning or pity, even with her fellow fashion “experts” on the street.
The “complications” to her life and this hate-love relationship that may form with her creepy boss are more interesthing than the glib and flippant “solutions” the screenplay pulls out of the sky.
But Eroglu, a mainstay of Turkish TV, makes breaking the fourth wall fun, dressing down her superiors amusing and Merve a funny, sassy archetype who engages. With a good supporting cast, a few chuckles and a lot of cute situations, we’ve got ourselves a Turkish rom-com that kind of plays.
No, it’s not as funny as it is bubbly, not as fresh as it is easy sit through. But plainly director Cemal Alpan and the industry behind him is getting the hang of this rom-com thing.
Rating: TV-14
Cast: Ahsen Eroglu, Ozan Dolunay, Zühal Olcay, Burcu Türünz and Ferit Aktug
Credits: Directed by Cemal Alpan, scripted by Ceylan Naz Baycan. A Netflix release.
Running time: 1:39

