

Netflix has 280 million subscribers, worldwide. People who pay for Netflix are paying for unlimited access to thousands of movies and series they watch.
Amazon Prime, the online retail giant’s answer to Netflix, has 200 million “members” worldwide, but only some of them use the video streaming Amazon platform as a part of that. We use it for goods from a wide variety of vendors, shipped free to the house.
Both produce series and original movies. But there’s a pretty big gap in video usage, and there are infuriatingly obvious reasons for this.
Netflix has their streaming tech down. You can watch Netflix movies or series etc. on your phone or a laptop at the airport, at home, at a fast food joint or waiting for your concert or sporting event to start. It’s a simple, smooth, rarely-buffered viewing experience.
Amazon? It works at home. Sometimes. Often. Depending on your wifi speed. I experience hangups — buffering crashes — that often seem tied to the “limited ads” they try to tailor (Hah!) to my “profile” with Amazon. Go to smaller devices or leave home and it can be even clunkier.
Amazon has its hit series, and every now and then, one becomes a phenomenon (“The Marvelous Mrs. Maisel,” “The Boys,” “Clarkson’s Farm”). Their hits-to-misses track record seems on a par with Netflix’s (which produces far more series) but not with say Hulu or Apple TV, which focus heavily on series, don’t produce a lot of them, and have a better batting average in the hits-to-misses dept.
Then there’s the movie selection. Jeff Bezos and Amazon via Amazon/MGM are blowing money on the occasional film — “Red One,” “Air,” “The Big Sick,” “Manchester by the Sea,” etc. But new “originals” aren’t a weekly offering or feature of Amazon. And their acquisitions dept. doesn’t have the budget Netflix throws at even money-losers like short films.
Amazon buys a lot of bottom-shelf “entertainment,” self-financed or cheaply-made movies from assorted indie operators. If I want to review something “new” on Amazon, I am almost always disappointed in the quality. Well-intentioned piffle like “Chicken Coop” or “The Crossroads” or one I just got through, “The Window,” dominates their New on Prime” menu.
They get around this “We don’t have much, and much of it is s–t” shortcoming by mixing up menus, showing off a wide selection of “new releases” that are rentals because they’re still in theaters or just dropped off big screens, and an even wider selection of content they don’t advertise as “available for rent” by which should be more clearly marked as such.
There are other deceptions Team Bezos trots out. I started to watch “The River King,” a FilmRise title pitched by Amazon Prime as a “2024” release. It has some names in the cast — Edward Burns and Jennifer Ehle.
But I watch a few minutes of it, speculate on how much plastic surgery “work” Burns and Ehle might have had done, only to check and see that the damned movie was made in 2005. It’s “new to Amazon” content that Amazon labeled as “2024” “new.”
I think, well maybe they made a deal with Lionsgate’s limited-release/direct-to-video division. I posted the trailers to “The Thicket,” a bounty-hunter Western starring Peter Dinklage, and “Armor,” a Stallone quick-and-dirty heist picture “released” this year. Amazon has them. But it’s not until you click on the title that you see it’s only for sale or “rent.”


Kids, if nobody and I mean NOBODY bought a ticket to see these films, and legions of smaller distributors’ titles, in theaters, how do you figure it’s worth $6.99 now? It isn’t and they aren’t.
Amazon Prime’s slim pickings are most pronounced, to me, over the holidays at the end of the year, when new titles in theaters have all premiered, I run out of reviewable titles among the limited releases during the year and Amazon is where I go to catch up.
On and on you scroll — or I do — looking for something Amazon Prime has that make Prime a viable alternative to Netflix. Some classic titles, sure. Not all. And many of those are “for rent” or purchase.
The latest releases for rent just as they’re leaving theaters is an understandable “upselling.” I’d expect to pay near cinema prices for “Gladiator II” or “Wicked.”
But as a “Let’s watch a movie as part of our ‘Prime’ membership” experience, Prime just sucks.
Netflix finances film production directly or via purchasing of screen rights all over the world. And there are plenty of examples of money wasted on these films from North America, Europe, South America, Africa, the Middle East or Asia. But by and large, there’s professional content on offer, even from countries whose film industries aren’t well known or necessarily well-regarded in the West.
Hulu and Apple don’t pitch themselves as true Netflix alternatives. You expect fewer series and very few films from them, or Disney+ or Max or whoever.
Amazon Prime Video, a Netflix-competitor hyped and offered-up by the most valuable retail corporation on Earth, is a joke.
It’s no wonder they don’t publicize usage rates, etc. I review a title on Amazon, even a conceivably popular one that is getting a lot of viewers, and the review only generates a small fraction of what your average review of a Netflix title — even a Polish thriller or Italian comedy — rounds up.
I don’t have access to Amazon’s balance sheets, and their business plan may have wrinkles in it that are beyond the conventional streaming model. But what seems obvious as of now is that they’re blowing money on “Red One” that could very easily have been broken up and paid for scores of Lionsgate, A24, Neon, etc. releases and produced a steady stream of actual “offerings” that make Prime membership a home video boon.
There’s just not enough worth watching on Prime. And making your glitchy, data-mining/data-hungry video streaming platform just an excuse for upselling users to more expensive content is just another way greed gets in the way of providing true “fair value.”
And whoever is running your “anything and anyone who got a movie made” acquisitions needs to go back to Film Appreciation class. Is it a bot that’s making these bottom-dollar buys?
The amount of Daddy’s money-financed indulgences, with a script so weak the filmmakers weren’t able to attract a single “name” to act in it, cluttering your platform shows contempt for subscribers and a penny-pinching greed that makes one inclined to cling to that Costco membership for anything one wants shipped, and to tell Bezos bye-bye. Because Amazon Prime isn’t “prime” anything.










































