Late September turns out to be a pretty bad time to send a football-bashing body horror thriller out into the world.

“Him” stars Marlon Wayans, Tyriq Withers and Julia Fox, and is wearing the “producd by Jordan Peele” badge of “This is probably pretty smart for a horror movie” and that barely moved the needle Thursday night ($2 million) and Friday.

Mid-teens expectations (per The Numbers) may turn out a bit high for this one, which is earning weak reviews from those not on its wavelength, which is most of the reviewing community. I found it damning, on target in its satire and perfectly watchable. It’s on track to out-perform “The Long Walk,” but not on a profitability par with the horror franchise installments that have dominated weekends this year. It managed $13.5 million.

The body horror thriller “Together” was pretty smart too, and nobody went to see that. Know your audience. Challenging them doesn’t often work out.

Margot Robbie doesn’t make romances — “Focus” almost counts as one, “Babylon” and “Barbie” and “I, Tonya” and “Amsterdam” and “Wolf of Wall Street” don’t. So people should be at least curious to see what the Once and Future “Barbie” model of feminine beauty is up to with “A Big Bold Beautiful Journey.” She’s paired up with Colin Farrell for this flailing fantasy romance, and it doesn’t work and is barely finding an audience. It cleared $3.5 million. That’s disastrous.

Both of these pictures were hard sells, and their trailers didn’t make that sale. The movie stars starring in them aren’t box office, and in Robbie’s case, you’d figure with Oscar buzz and prestige titles on her resume she’d be a draw on her own. Scorsese, Tarantino, Wes Anderson and Greta Gerwig and Harley Quinn films in her credits and she’s still not there.

Farrell? You’re pushing 50. Get a shave, mate. You’re paired up with the screen’s reigning glamour goddess. Tidy up, fer crissake.

Crunchy Roll is rolling in the cash again as “Demon Slayer: Infinity Castle” is bringing in the anime audience and won its second weekend. It earned $17.3 million and has earned so much already that you figure repeat audience is driving the take, now. The anime crowd isn’t huge, but it’s enthusiastic. Always.

“Him” came in second with that $13?5 million.

“Conjuring: Last Rites” took third adding another $12.95.

“Downton Abbey’s” older audience is of a “let’s get around to it” reputation, not rushing out the first weekend “The Grand Finale” is in theaters. It actually opened wider this weekend. So it should have the numbers ($6.3 million) to stay in the top five.

“The Long Walk” starts the weekend with a mere $16 million in the bank and has enough gas to clear the $20 million mark and also earned $6.3 million to stay in the top five. Maybe they’ll make more money on the sequel.

The Angel Studios sports drama “The Senior” cleared $2.7 million and come in seventh.

The “Toy Story” re release picked up another $2.4.

“Spinal Tap II,”  and the “Hamilton” fell out of the top ten, with “Weapons” enjoying one last weekend in the top ten clearing $1 million or so.