A hyped-to-death comedy reboot, a smart horror picture and an animated sequel were no match for Mighty Marvel’s “The Fantastic Four: First Steps” snore, as that comic book reboot managed another $40 million on its second weekend at the box office.
As “Four” opened with a $117.6 million take last weekend, we’re looking at a 65% fall-off, a STEEP dive for a comic book movie. “Superman,” by comparison, opened slightly higher at $125 million but only fell off 54% (to $58 million and change) its second weekend.
That puts “Fantastic” in the realm of the gone and almost forgotten last “Captain America” installment, “Brave New World,” which opened weaker and also fell off a cliff its second weekend.
It will still clear the $200 million mark by Monday, Tuesday at the latest.
But that’s not even the big box office news. Dreamworks rolling out a sequel to its popular animation “The Bad Guys” should have been money in the box office bank, and then some, what with school being out. Nothing doing. “Bad Guys 2” only clocked $22.2 million. It’s fun, if not quite as jaunty as the first film. Word of mouth on it might help.
That little girl sitting in front of me, repeatedly clapping with glee with several of the her friends at a matinee in South Central Va. Thursday, didn’t get the word out. I guess.
Under ordinary circumstances, “The Bad Guys 2” should be rolling up $50 million+ and winning the weekend. But Dreamworks, like Pixar (“Elio,” etc) has lost some of its unquestioned luster and can’t even sell a sequel to a sleeper that opened with @$24 million and came close to clearing $100.
Killer commercials, slapping Seth MacFarlane’s fading brand onto the title (as a producer, one of many, not a writer or director) isn’t goosing the Liam Neeson reboot of “The Naked Gun.” It’s got Pamela Anderson as a love interest and Danny Huston as a Musk-like heavy and…every funny thing in it is in the trailer. I was complaining to my local theater manager about a cricket infestation in the multiplex after this one. Nobody watching was laughing enough to drown the crickets out. It’s tallied $17 million. Not terrible, but that won’t cover the months of advertising costs this picture generated.
That’s good enough for third place on the first weekend of August, as “Superman” is still making money, another $13.855 million this weekend. The Man of Steel has his first fourth place finish as the dog days of summer set in.
“Jurassic World: Rebirth” has another weekend in the top five with an 8.7 $million weekend.
A smart horror film from Neon is maxing out to what smart horror typically draws these days, as “Together” cleared $6.8 million on its opening weekend, $10.85 over five days, as it opened Wednesday. Even horror sequels and reboots have struggled this year, with the blockbuster “Final Destination” proving the exception to that rule.
Maybe “Body horror” scares people off. Or “relationship horror.”
“F1” ($4.1), “I Know What You Did Last Summer” ($2.65), the horror reboot and “Smurfs” ($1.77) exit the top five but not the top ten.
“How to Train Your Dragon” has one last weekend in the top ten ($1.35), as it’s not losing all its audience to “Bad Guys.”
“Elio” or “Lilo & Stitch”exit the top ten.
“Lilo” will not catch “Minecraft” to become the year’s biggest blockbuster — falling a couple of million short ($423-$421 right now). It’s gassed and is losing screens, despite Disney’s best efforts.
And Tom Cruise’s last “Mission: Impossible” outing will end its run short of the $200 million mark, domestically. It’s still in a few theaters but no longer paying its keep, stalling at $197 million as of Sunday night.





