Seems to me Lionsgate has been hyping “Ballerina” for TWO Superbowl ad cycles now.

The trailers and TV commercials have been omnipresent forever.

They went above and beyond in their efforts to tie this into the “John Wick” universe of hit-men/hit-women and their ancient culture, code, bureaucracy and posh hotels, even burdening it with that “For those not paying attention” title (“From the World of John Wick: Ballerina”).

And it’s underperforming. By a lot. The biggest franchise Lionsgate has going won’t clear $25 with Ana de Armas in the lead. It won’t win its opening weekend, won’t open in the upper $40s and won’t do much more than give the “Lilo & Stitch” remake on its THIRD weekend of release a run for its money.

Deadline.com is wished “Ballerina” up to $30 million, but a solid if unimpressive Thursday night ($3.5) folded into an underwhelming Friday ($11 million Thursday/Friday) which told the tale — $25 million or so. Tops.

Family friendly (and cynically pointless) “Lilo & Stitch” will collect another $32.5 million from parents and grandparents taking out the tiny tykes.

R-rated action pictures losing to family fare isn’t a new thing. But this should have been a slam dunk. “Ballerina” s a middling movie, at best — stupid story riddled with cliches and scripted “convenient coincidences” built around the physics of de Armas brawling with legions of guys twice her size. And I’m not the only one saying so. As it’s been showing to paying customers since Wednesday night (AMC and other chains reward customers with “previews” of the preview), it could be that word of mouth on Ana de Armas as the Tiny Dancer Killer is sour.

“Mission: Impossible — The Final Reckoning” is marching towards the $150 million mark, domestically, tallying another $15 million this weekend. This repetitive franchise-finisher still owns most IMAX screens, which probably didn’t help “Ballerina” (that’s how I saw that one). Theater owners figure they owe Tom Cruise that.

The family oriented fight movie “Karate Kid: Legends” is falling off faily steeply its second weekend, maybe 60%, and should clear $8.7. It deserves to fall off. A lot.

In sixth place is the latest Wes Anderson comical curiosity, “The Phoenician Scheme.” It did bang up business in NYC and LA, and as expected, isn’t playing that well in the provinces. $6.25 million? That’s a third less than “Asteroid City” (which also underwhelmed) earned when it opened wide a couple of years back. Neither film is one of his best. Even fans have a limited tolerance for “twee” these days. God knows the only time I trot that word out (almost) is to describe his latest precious, production-designed-to-death curio. Reviews overall aren’t exactly ecstatic for this one.

Love the cast and I dig deadpan. Hanks and Cranston as brothers? Jeffrey Wright having a shout off with Mathieu Amelric? Riz Ahmed plays BASKETBALL? This one just didn’t quite play.

“Final Destination: Bloodlines” will edge “Phoenician” into fifth place, earning another $6.5.

“Bring Her Back” falls out of the top five with a $3.5 million take in seventh place.

A GKids anime film “Dan Da Dan: Evil Eye,” cracks the top ten with a $3 million take.

“Sinners” racked up another $2.9 million, pushing it over $272 million in North America.

And “Thunderbolts*” enjoys its last hours in the box office top ten with a $2.5 million weekend.