


Every cinema is its own microcosm of your typical weekend at the box office.
If you catch a lot of films on opening night — Thursdays, most of the year, thanks to Marvel pushing “previews” into the mainstream — you can get a sense, in most of the country, what’s happening nationwide just by gauging the audience you’re sitting with.
My moviegoing companion and I were almost all alone for a 730 showing of “The Crow” in a small city cineplex in Virginia. One other paying patron. Yeah, that’s not going to make $10 million on opening weekend. Half that? Don’t blame August for this lack of turnout. Reviews have been terrible, and not just mine.
Perhaps people don’t want producer Edward R. Pressman to pocket one more dime off the corpse of Brandon Lee. The original “cursed” comic book adaptation led to a lawsuit, a settlement and no criminal charges. But a cost-cutting production/non-union shoot led to the inept armorer leaving a dummy bullet head in a blank-firing pistol. And decades of sequels and reboots label Pressman a ghoul for continuing to find ways to profit off this notoriety and tragedy. He should have sold the rights, or passed them on to Brandon Lee’s family, and moved on.
When your movie can’t crack the top five on one of the weakest weekends of the moviegoing year, maybe get a clue.
“Blink Twice” had a few more butts in the seats for a late afternoon matinee. It will be lucky to clear $7, per Deadline.com. It’s not “Get Out,” but its a satisfying spin on that theme with “Believe women” messaging. Is that scaring off the male audience? Maybe fans will find it before the weekend is over. It should crack the top five.
The faith-based drama “The Forge” is filling screens, if not seats, in rural America. It won’t make more than $6 million on its opening weekend, which is still better than “The Crow.” That’s good enough for fifth place.
“Alien: Romulus” is on track to lose the top spot to “Deadpool & Wolverine,” which is back on top after the latest chest-buster reboot is spent. But with school back in session and the summer over, the last two weekends of August are traditionally a dumping ground for crap (“Crow”) because nobody is going to the movies as we start to look ahead to all the distractions of all — school, football, baseball playoffs, etc.
“Romulus” is falling off a cliff after a $42 million opening last weekend. The $16 million take proves that there’s only so much audience for “the same old ‘Alien’ doing the same old stuff.”
And there’s no “Barbie” this year, not that VanCityReynolds didn’t do his darnedest to change that (“Deadpool/Wolverine” will clear close to $18 this weekend, and will wind down and probably end up just over $625 as it sheds screens and audience).
“It Ends With Us” keeps the bragging rights battle alive in the Blake Lively/Ryan Reynolds household. It’s cleared $100 million and will stick around the top five until September, adding another $11.5-12 million by Sunday night.
“Twisters” falls out of the top five.
I’ll update these figures as the weekend unfolds, although nobody will be all that worked-up to report “We’ve got a new hit” as nobody really does.
