BOX OFFICE: “Mean Girls” bully $33 million MLK Weekend opening, “Beekeeper” smokes $20, “Book of Clarence” opens at $3

George Lucas once said “If you can tune into the fantasy life of an 11-year-old girl, you can make a fortune in this business.”

Greta Gerwig did that, and tapped into the inner child of women and girls as future feminists with last summer’s “Barbie.” Now Tiny Fey & Co. have slapped Hollywood’s patriarchal movie mindset again with a musical “Mean Girls” remake that is connecting with that estrogen-charged audience.

A fun, zippy and tuneful revisiting of all things “fetch” about North Shore High, with no real “stars” to drive demand and a HARD PG-13 rating opened big enough Thursday night and quite healthily Friday to point to a $29 million opening weekend, $33 when you add in Martin Luther King Day Monday.

By comparsion, “The Color Purple,” the Christmas Day-released musical remake, took over a week to earn that much.

That, per Deadline.com, allows these “Girls” to dethrone “Wonka,” this Christmas holidays’ biggest hit.

Jason Statham’s best B-movie in years has a couple of A-list co-stars, a righteous story about wiping out online scammers and a ton of paying customers to see him smoke out the bad guys and kick-ass. “The Beekeeper” is rolling up $20 million.

“Wonka,” the other holiday musical, is still raking it in with $9 million this weekend, $12 million by midnight Monday.

“Anyone But You” continues to have the rom-com market all to itself, and will clear another $7 over three days, over $9 over four.

I’d say the male audience for that picture overlaps a bit with the “Mean Girls” one, at least in a Russ Meyers’ appeal sense.

The Biblical parable/satire “The Book of Clarence” isn’t finding an audience. The best new film in theaters this weekend is managing a mere $3 million, per Deadline. Perhaps the after-church crowd Sunday will boost its take.

Here’s the three day weekend take as of Sunday noon from @BoxOfficePro.

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About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine
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