Theater managers I chat with on a regular basis had their fingers crossed and their eyes wide in expectant riches over the big Taylor Swift concert film that they knew was coming.
Fall has been mostly a bust. Advance ticket sales or no, they knew “Eras” was going to be a big deal.
And so it is. Hell’s bells, “Taylor Swift: Eras Tour” the film will clear the $93 million mark and save October at the cinema, according to early numbers from Box Office Pro, Deadline.com and others.
For a two hour and forty eight minute concert film, that’s…epic. Eat your hearts out, Talking Heads.
That’s challenging the “Joker” October box office record ($96+) if it holds, and would be the third biggest opening weekend of the year, after “Barbie” and those “Super Mario Bros.”
Fans are delirious for it, and the reviews have been excellent — if pandering. The lady puts on a good show, and she’s smart to roll this self-financed film out before Beyonce’s concert epic, just in case Queen Bey’s is even better.
A decent Thursday and big Friday had Deadline.com projecting HUGE things, but a $39 million take opening day points and brisk Saturday to a still-big/robust $93 million opening, give or take a million.
Considering how slack things have been this fall, that’s a game saving catch for the footballer-dating pop superstar.
“Exorcist: Believer” is settling into an $11 million second weekend. Pretty steep falloff for a pretty underwhelming reboot.
“Paw Patrol: The Mighty Movie” will be just under $6 and close to the $50 million mark by midnight Sunday.
That’ll edge “Saw X” ($5+) which will clear the $40 million mark by Sunday.
And the sci-fi spectacle “The Creator” will pick up another $3 and clear the $30 million mark on its third weekend, making it perhaps the biggest bomb of the fall.