Movie Review: Smug, rich playboy “The Modelizer” deserves his come-uppance

“The Modelizer” is a sex-comedy masquerading as a wish-fulfillment fantasy romance, sort of a “Crazy Rich Womanizing Asians,” and pretty much as insufferable as that sounds.

Veteran supporting player Byron Mann — “Agents of S.H.I.E.L.D.,” “Little Fires Everywhere,” “The Big Short” — scripted himself a star vehicle. He plays a smirking, narrates-to-the-camera heir to a Hong Kong real-estate empire who uses his wealth and access to “the most coveted commodity in Hong Kong” — living space — to bed every model who makes her way to the modeling capital of Asia.

We meet Shawn doggie-styling/multi-tasking one model while talking about his model girlfriend Jana
(Dominika Kachlik) and comparing notes with his best bud Bucky (Nichkhun) who is doing the same — in the same penthouse living room.

Frat-bro tacky? Why yes it is!

Perhaps Shawn’s biggest challenge is keeping Jana by reassuring her he’s his “Queen Bee” while continuing to piggishly pick-up models, who look for work and sugar daddies in the city with the highest per capita population of millionaires in the world.

But there’s also a big merger his mother (Julia Nickson) is badgering him about. Seems his womanizing is “bad optics” for their prospective Mainland business partner. He needs to give up the posse and the steady, find a nice Chinese woman and settle down.

And that could be derailed by an extravagant “gift” he sugar daddied to the wrong side-piece. Alina (Hana Hrzic) has a deed, demands and if need be, the services of her Polish thug brother.

That makes this the perfect time for Shawn’s easily-distracted-eye to turn towards sweet, innocent Brazilian Camilla (Rayssa Bratillieri), fresh off the plane, relying on Google translate and facing one indecent proposition after another just for showing up.

At least the little old rich man named Wellington (Kenneth Tsang) will take her to mass. Shawn? He’s closing stores she can try on a new wardrobe he offers to buy, or pitching a “We’ve just met” weekend get-away.

“I’ve NEVER not ‘closed’ a model with the Maldives!” he incredulously smirks to the camera.

The hook here is the transactional “game” that playboys and married rich men play with fashion models, with each party looking to get what they want out of the transaction. That nasty, cynical edge is abandoned in stages as Shawn, in little fits and starts, sort of sees the error in his ways.

Or is he persistent because he’s not used to “I’m not that kind of girl” saying “no?”

There’s barely enough to hold our interest in what is essentially a seriously outdated and sexist women-as-commodities rom-com.

The plot is clumsily built on “deadlines” that no one takes seriously enough to give this tale stakes or urgency.

The movie shoehorns in its own “Bro Rules,” but “wish-fulfillment fantasy” rules these days ordain that whatever people “learn,” they sacrifice nothing to acquire their hearts’ desires. A little bit of “growing,” but not much.

He still wants the youngest, prettiest model he sees. She still wants to parlay her beauty into wealth and comfort.

Still, Hawaiian-born director Keoni Waxman treats us to a veritable Hong Kong travelogue of sights and street scenes, a shiny utterly empty-headed romance with none of the grit of Hong Kong action and little of the charm of a normal romance, because almost everybody here is too obnoxious to relate to.

Rating: unrated, sex, nudity, profanity

Cast: Byron Mann, Rayssa Bratillieri, Dominika Kachlik,
Hana Hrzic, Kenneth Tsang and Julia Nickson

Credits: Directed by Keoni Waxman and starring Byron Mann. A Vertical release.

Running time: 1:35

About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine
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