
It was never going to be pretty.
“Five Nights at Freddy’s” set all sorts of records on its opening weekend, blowing up to a Halloween Eve $80 million take that told us
It has a huge teen fanbase and they were masterfully hyped into a frenzy to see it by Universal.
Reviews were bad to brutal, and if nothing else, they foretell of a steep falloff once the fans — enthusiastic as they were — have seen it. Once or twice, in many cases.
Box Office Pro was projecting a $25 million second weekend, “Tyler Perry plunge” steep in and of iteself. The Numbers was figuring $29 million.
But Deadline.com crunched the Friday numbers and all but buried the “news” that Freddy’s is going straight over a cliff. $17 ($19.3 is the Sunday update) million? I guess the Freddy’s folks aren’t Swiftie loyal. That’s damned near 80% lower than it opened if that holds true over the weekend.
Yes, they did day and date with Peacock streaming, so it’s all found money. But that’s not pretty, anyway you slice it. So Deadline didn’t to soften the blow by writing a “Didn’t they market this crap beautifully?”
It’s also possible Deadline’s projections are way off. BO Pro and The Numbers certainly think so.
“Killers of the Flower Moon” will put Apple in a happy place thanks to it clearing the $100 million mark at the global box office before it streams on Apple TV+. It is set to clear another $7 million this weekend, pushing it over the $50 million mark at the domestic box office.
That won’t be good enough for second place, which will be held by “Taylor Swift–The Eras Tour,” which is projected to manage $13.5 even as it fades to black, and it will end up over $162 million by midnight Sunday.
That “After Death” documentary is still doing brisk business, another $2-3 million coming its way.
There are three new wide (ish) releases opening — Sofia Coppola’s pointed, believable but chilly and superficial “Priscilla” is going to do over $2 million. Meg Ryan’s directed and stars-in rom-com “What Happens Later,” with David Duchovny, could clear $1.
I keep poking Bleecker Street as “the witness protection program of film distribution,” as their movies aren’t so much released as smuggled into theaters, daring you to find them. I knew this was coming, but not exactly when. They didn’t pitch or push this to most critics, and they can’t be shocked when it bombs.
Maybe “The Marsh King’s Daughter” will clear $1 million, on just over 1,000 screens. Maybe not. Decent picture. Probably deserves better, certainly worthy of cracking the top ten.
As always, I’ll be updating these figures as more data comes in over the weekend.
