The new “Blue Beetle” embraces its heritage — the proud Latino one and not-too-proud to not have a laugh at its checkered DC comics and TV history .

It’s representational, emphasizing its Spanishness with Spanglish and has laughs at North American Latino customs and culture. It leans into familia. There are backhanded slaps at U.S. foreign policy blunders (Reagan-Nicaragua) and ill-treatment of Mexicans, Mexican-American and Latin American immigrants.

It’s got an edge, thanks to its violence, a big fat stoner joke and an almost refreshing blast of Spanglish profanity.  You heard me right, pendejos.

Jokes land, veteran actress Adriana Barraza almost steals it and would have had George Lopez not gone whole jamón. And there are legit “origin story” life-and-death stakes. Kind of.

But…it’s damned stupid — dumb, even by comic book movie standards. It panders to the fan-chicos and fan-chicas to beat the band. Fine.

The plot is straight-up formula, with the odd deviation from “origin story” musts.

Get beyond the Big Two — Superman/Batman —  and “D.C.” often seems to stand for “Derivative Copies.” If this isn’t a Spanglish “Iron Man” movie, missing much of the wit, I don’t know what is.

The leads — Xolo Maridueña, Bruna Marquezine — are pretty bland. The villainess is Susan Sarandon, la perra loca by reputation on and off screen. But they don’t do anything much with her.

So, a mixed bag? Yeah. Hey, it’s Warners’ and DC. You get what you get. Socially-aware filmmaker Angel Manuel Soto (“The Farm,” “Inside Trump’s America,””Charm City Kings”) gives the genre a little something new, a hint of protest. But not as much as Lopez does.

“Cobra Kai/Parenthood” alumnus Xolo Maridueña plays Jaime Reyes, who just graduated pre-law from Gotham U., forced to job hunt the moment he gets home to Palmera City — Miami meets East LA meets El Paso — because he sees the familia is in dire straits.

Three generations, including his loopy Uncle Rudy (Lopez) and sassy, college-eschewing sister Milagro (Belissa Escobedo) live under their worn, Edge Keys roof. But they may lose it, even though Dad (Damián Alcázar) is full of homilies about how this family gets knocked down, but always gets back up again.

Taking a job suitable for “invisible people” like most of America’s Latin workforce, Jaime is cleaning up for a party at soulless industrialist Victoria Kord’s (Sarandon) mansion and gets fired, but noticed by her anti-weapons-development niece (Brazilian Bruna Marquezine of “God Save the King”).

That’s how he ends up holding this stolen blue scarab thingy of alien origin that she’s stolen from her aunt’s evil development labs. And that’s how “it” ends up “choosing” Jaime — who has to correct many a contemptuous gringo’s pronunciation of his name. After a not remotely funny “testing” the “suit sequence, he becomes the super-hero rival to Victoria Kord, Kord Industries’ minions and her own OMAC (exoskeleton-enhanced super soldier Carapax, played by Raoul Max Trujillo), a “School of the Americas” alumnus.

Uncle Rudy and his “Taco” (pimped Toyota Tacoma pickup), with Cheech and Chong bobble heads, will have to pitch in. And we’ll have to wait for something or some one to prove “The love you feel for your family makes you weak” is the silliest thing any villain ever said to a Latino hero.

The gadgets are laughably pro forma, the fights generic, the strained bits of pandering include Motley Crue scoring one of those battles. There’s yet another super-rich “inventor’s lair.” Give me a break. Promising ideas are introduced and abandoned, shots are held too long, giving weaker players a chance to mug for the camera and the pace drags because the ground we’re covering is so familiar.

But Nana (Granny), played by Oscar nominee  Adriana Barraza, is a woman of “Viva la Revolucion!” resources. Uncle Rudy is a bit paranoid about Big Defense Contractor Kord and U.S. law enforcement, who have “a lot of experience locking up Mexicans.” And cracks about Sarandon’s “Cruella meets Kim Kardashian” presence sting.

There’s just enough here to make this tolerable for 90 minutes. Sure, it goes on for 126, but I’m a gringo, not its target audience. I know that cheesy as this is, this will play for viewers happy to have the representation and the little bit of subversive sass “Blue Beetle” serves up.

If that’s your jam, by all means go, “Vaya con queso” and all that. But as a movie, this isn’t anything new as comic book adaptations go, and it isn’t much better plotted than your average telenovela or luchadores night on the tube.

Rating:  PG-13 for sequences of action and violence, language, and some suggestive references

Cast: Xolo Maridueña, Bruna Marquezine, Adriana Barraza,
Belissa Escobedo, Raoul Max Trujillo, Damián Alcázar, Harvey Guillén, George Lopez and Susan Sarandon.

Credits: Directed by Angel Manuel Soto, scripted by Gareth Dunnet-Alcocer. A DC/Warner Bros. release.

Running time: 2:07