BOX OFFICE: “Blue Beetle” dethrones “Barbie,” “Strays” bombs

The projections I was reading for Warners’ low-risk/limited star power superhero movie “Blue Beetle” pointed to a $30 million opening, not great for a comic book adaptation but not terrible for the movie dumping ground month of August.

Middling Thursday night previews and a decent Friday –$9-10– put the film on track to earn $25 million, at this point, according to Deadline.com. TheNumbers (@movienumbers) posts that it will hit the $25.4 million mark by midnight Sunday.

Franchise starter? Maybe. Not a sure thing, though, opening well below the studio’s already low projections. Not a great movie, pretty cheesy as it services its comic book fan and Latino demos. Weak reviews overall. But the Warners marketing was weak — perhaps over-targeted, perhaps cut-rate — and big crowds did not show up.

An even more middling take might have dropped this one behind the movie of the summer, “Barbie.” It’s on track to add another $21.5. Box Office Mojo says it’ll clear the $565 million mark, just in North America, by Sunday .

Oppenheimer” managed $10.6 million, climbing up the charts listing past Christopher Nolan blockbusters. It will have tallied $718 million worldwide by midnight Sunday.

Teenage Mutant Ninja Turtles” aka “Mutant Mayhem” is set to pull in $8.4.

Strays” is a bad movie with a lot of laughs, but a true “dog” of the dog days of summer. It is straining at the leash to make it to $8.3 million. according to @movienumbers. Those digital effects — getting dogs to talk — are costly, meaning this won’t break even before it limps off into the sunset.

The last word on the top five comes from @boxofficepro.

Unknown's avatar

About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine
This entry was posted in Reviews, previews, profiles and movie news. Bookmark the permalink.