Based on Thursday night and Friday’s take, “Insidious: The Red Door” could dethrone “Indiana Jones and the Dial of Destiny” after just one week at the top of the box office sweepstakes.
Deadline.com sees the race as pretty close, with both pictures — one ballyhoo’d to death, the other smuggled into theaters right after July 4th, a horror franchise with a lot of fans. “Insidious the Third” is heading over $32 million.
“Indiana” fanboys, probably the same folks complaining about the “Dial of Destiny” being too “woke,” have been blaming the one woman exec/filmmaker involved with that aged underperformer and calling for LucasFilm’s Kathleen Kennedy to be fired. Is Disney thinking the same thing? It could earn $27 million this weekend. Not terrible, but not good enough
“Insidious,” nor previewed for critics, has the edge. I can’t recall seeing a trailer, TV ad or what have you for this one. Invisible, except to the genre fans. “Screen Gems.” I caught it this afternoon.
The second weekend of “Sound of Freedom” won’t be as reliant on pre-sales to boost its numbers. It is still heading towards an $18 million take, basically money made from the “pedophiles are running a pizza parlour” crowd, judging from the hate mail I got for my review.
There’s money in those gullible Q-Anons, and Angel Films has no problem taking it from them.
“Elemental” is heading towards another $8 million.

“Spider-Man: Across the Spider-Verse” will pull in another $7-7.5 and is finally, slowly running out of gas.
The other wide release this weekend is the raunchy and rude “Joy Ride,” a Crazy Funny Asians comedy that’s been marketed for months and should have opened bigger than it is. It may make $6 million this weekend, maybe $5.5.
I’m not sure why this isn’t finding its audience. Perhaps years of China bashing have scared off both the wider audience and the Asian one.
The final “estimates” from Box Office Pro.

